How to Convert Real Estate Leads
Focus on Conversion What Should Your Prospect Do Next? Excellent content makes up about fifty % of a great site. The other fifty percent lies in organizing that content so your prospects can find that information. When anyone comes to your site, you have about 3 seconds to capture their attention. Web studies suggest that prospects don’t read pages. They skim. So when they are looking for info, they quickly scan the page hunting for something of interest. If they don’t find anything, they leave your website and continue their search. One major cock-up agents make with their internet sites is they assume prospects will know what to do next. They think prospects will make the effort to learn their site’s navigation and flick through all of their valuable content. The truth is, your prospects won’t [*COMMA] so you must make it simple for them. It’s up to you to guide them from one page to another, asking them if they would like to discover more about Subject X, then telling them they should click this link. If they want to join your ezine, they should click this link. If they want to reach you for a free consultation, they should fill out this form. For example. To paraphrase, you must lead them thru the content on your site by predicting what their next question could be, then linking to where the answer’s. Your goal is conversion getting real estate investor leads to take some action in return for their contact information and authorization to chase up with them whether that is joining your mailing list, downloading a free guide, or talking to you for more information. Test and Measure Results! Ultimately, if you are not getting the results which you want, you must try something different. Benjamin Franklin is credited with asserting, “The definition of insanity is doing the same time after time and expecting different results.” Your site will not all of a sudden become successful if you simply attract more visitors to it. You should work to engage your visitors who are already finding your internet site and work on changing them to prospects and clients. How do you do this? You test! Install Google Analysis on your website ( it is free ) and monitor who is coming to your internet site. Where are they coming from? How are they getting there? Which keywords are they typing into search sites? What pages do they view? How many pages do they view? And so on . You can tell a lot by investigating statistics and making decisions on the info you collect. Don’t simply rely on your gut instinct or what a chum recommends. If you aren’t sure which text on a page will convince prospects to fill out your form, create 2 pages. Send half your traffic to one page and half your traffic to the other. Whichever gets more folk to fill out the form wins there’s no subjectivity there. By testing you can see precisely what works and how well it works compared with other samples. Is Your website Working? If your website isn’t pulling in a good flow of prospects, it is time to have a look at your site’s content and conversion strategy. With a little effort, you can put together an educational site that educates your prospects and incentivizes them to take action.http://www.realestateleadsource.com